E-Commerce
epub |eng | 2014-09-30 | Author:Tom Doctoroff
Innovative Products A meticulously defined brand idea also inspires new product extensions, because it provides a focus for innovation. Consumers require much less of a hard sell because new products ...
( Category:
Multilevel
December 2,2014 )
mobi, epub, azw3, pdf |eng | 2013-09-03 | Author:Holiday, Ryan [Holiday, Ryan]
Let’s Get Technical The movie marketing paradigm says throw an expensive premiere and hope that translates into ticket sales come opening weekend. A growth hacker says it’s 2013 and we ...
( Category:
Web Marketing
November 27,2014 )
mobi, epub |eng | 2012-03-10 | Author:Scott Fox
How Online Communities Make You Money The business model for online communities is usually based on advertising. Because the focus is on members and encouraging their interaction, communities tend to ...
( Category:
Free Enterprise
November 17,2014 )
mobi |eng | 2013-06-21 | Author:Taylor, Gabriela [Taylor, Gabriela]
j) Check Google Traffic Estimator to see an estimate of the daily traffic, the cost per click, number of clicks per day and ad position, in addition to recommended daily ...
( Category:
E-Commerce
October 27,2014 )
epub |eng | 2014-03-20 | Author:Dave Evans & Joe Cothrel
Figure 6-4: Relative trust in sources of information Trust manifests itself in a related concept: social capital. Social capital, briefly, is to social media and the reputation of your brand ...
( Category:
Web Marketing
October 27,2014 )
epub |eng | 2014-01-30 | Author:Krista Neher
Move the image to fit in the cover image area. The cover image is a rectangular shaped box. If an image is larger than this box or if it's shaped ...
( Category:
Web Marketing
October 27,2014 )
azw3 |eng | 2002-05-17 | Author:Michael Lewis [Lewis, Michael]
I left Daniel Sheldon and drove two hours south in the English countryside to have a look at something that had just happened, of which Daniel was unaware, that suggested ...
( Category:
E-Commerce
October 13,2014 )
mobi, epub |eng | 2004-01-02 | Author:Eric M. Jackson [Jackson, Eric M.]
C2it’s shaky launch and the media’s grousing were just background noise in David Sacks’s department; we kept our focus on the actions of PayPal’s primary competitor. Billpoint’s integration into Buy ...
( Category:
E-Commerce
October 13,2014 )
epub |eng | 2011-04-12 | Author:Levy, Steven [Levy, Steven]
PART FIVE OUTSIDE THE BOX The Google Phone Company and the Google TV Company 1 “They already hate us—what’s the downside?” You might say that the seeds of the Google ...
( Category:
Company Profiles
October 1,2014 )
epub, mobi, azw3 |eng | 2014-06-24 | Author:Jeff Walker [Walker, Jeff]
PLC #2: The Transformation If PLC #1 was all about the “Why,” your second piece of Prelaunch Content is all about the “What”—what is this transformation or opportunity and how ...
( Category:
Web Marketing
September 23,2014 )
epub, pdf |eng | 2013-03-20 | Author:David Alan Grier
Chapter 11 Instructing the Crowd In This Chapter Writing a clear statement of work Putting together easy-to-follow instructions Taking feedback on board When it comes to management and communication, crowdsourcing ...
( Category:
E-Commerce
September 15,2014 )
mobi |eng | 2014-03-19 | Author:Julia Angwin
12 THE HALL OF MIRRORS When Rayne Puertos started a new job at a computer retailer in Tampa, Florida, she was not trying to hide her sexual orientation, but neither ...
( Category:
Consumer Behavior
September 2,2014 )
epub |eng | 2014-06-19 | Author:John Carucci & Sharat Sharan
Mastering Your Material If you were a composer, your materials would include sheet music, as seen in Figure 8-1, and an arrangement for it too, as well as the supporting ...
( Category:
E-Commerce
July 24,2014 )
epub, mobi |eng | 2011-05-17 | Author:Dave Kerpen [Kerpen, Dave]
PROVIDING FREE VALUE BUILDS TRUST, REPUTATION, AND EVEN SALES The more valuable content you can share with your fans and followers, the greater the trust and reputation you’ll build with ...
( Category:
Web Marketing
June 24,2014 )
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